1. The business communication process involves the exchange of information between individuals or business entities to achieve common goals. This is important because it ensures proper understanding, effective collaboration, and building good relationships with customers and colleagues.
2. Several problems in business communication in the digital era include information overload, difficulty maintaining privacy, and misunderstandings due to non-face-to-face communication. The way to overcome this challenge is to clarify the message, use the right communication tools, and maintain effective two-way communication.
3. Technology has changed business communication models by speeding up information exchange, enabling remote collaboration, and expanding global reach. Current trends include the use of AI for data analysis, real-time communication across multiple platforms, and a focus on a more personalized and interactive user experience.