Kursus: MICE: Concept, Strategy and Program Development

Umum

		MICE: Concept, Strategy and Program Development (MI3001) Credits: 3 Master Program Trisakti Institute of Tourism
NURIMA RAHMITASARI, SST.Par, M.Si.Par nurima@stptrisakti.ac.id / 08158987316

Welcome to the course on MICE: Concept, Strategy and Program Development for Hospitality and Tourism
Within this semester, we will be exploring and discussing about Research Methodology for Hospitality and Tourism.

Course Description

Meetings, expositions, events, and conventions/conferences industry continues to grow and garner increasing attention from the hospitality industry. They include such components as food & beverage, educational and informational seminars, or spousal and family events. The course develops the ability to design, plan, implement and evaluate Meetings and Conferences.

By the time you complete this course, it is expected that you will be able to:

Identify and discuss the primary role and responsibilities of a meeting and exposition planner.
Develop a marketing plan for a specific meeting or exposition.
Articulate the facility, space, and management requirements for various types of meetings and expositions.
Demonstrate knowledge of the concepts and process of negotiating contracts for facilities, services, and contractors.
Discuss and compare the roles of the lodging properties, and food and beverage service providers as they relate to successful meetings and expositions.
Identify and locate services contractors appropriate to the meetings and expositions industry.
Identify and evaluate appropriate media technology requirements for their application to successful meetings and expositions.
Identify current issues and trends affecting the meeting and exposition industry.
Evaluate meeting and exposition management systems and resources including software applications and hardware applications.
Identify appropriate trade associations, and other industry resources available to meeting planners.
Demonstrate the ability to produce and evaluate professional meetings and/or expositions.

During the course, we urge each of you to:

Read the materials provided as well as surf the net for more resources
Follow the schedule diligently
Participate in the face-to-face meetings
Participate in online discussion forum
Do the given assignment and submit it at the given time
Work collaboratively in group as well as work on individual basis

Assignments

Individual and team assignments will be given to class participants. Evaluation results of assignments will be included in the final student evaluation

No	Description	%
1	Assignement (Individual, Group, Quiz)	20
2	Mid Assignment	30
3	Final Assignemnt	50

Topics

Introduction to the Meetings, Incentive, Conference/Convention, Exhibitions/ Expositions, and Events Industry.
Special Events Management.
MICE Venues
MICE Events Contractor and Services Supplier.
Incentive Travels
Destination Marketing Organizations (DMOs) and DMC
Organizers and Sponsors
MICE Stakeholders and Associations
Human Resources Competency In MICE Industry
Legal Issues in MICE Industry
Regional and International Issues in MICE
Technical Support and Technology in MICE Industry

Recommended Text

George. Meeting, Expositions, Events, and Conventions An Introduction To The Industry. Pearson Third Edition. 2012
Goldblatt. Special Events The Roots and Wings of Celebration. John Wiley & Sons Fifth Edition. 2008
Goldblatt. Special Events Event Leadership for a New World. John Wiley & Sons Fourth Edition. 2005
Goldblatt. Corporate Event Project Management. John Wiley & Sons. 2002
Matthews. Special Events Production The Resources. Butterworth Heinemann. 2008
Matthews. Special Events Production The Process. Butterworth Heinemann. 2008
McCartney. Event Management an Asian Perspective. McGrawHill. 2010
Rogers. Conferences and Conventions A Global Industry. Butterworth Heinemann. 2003
Wright. The Meeting Spectrum. HRD Press Second Edition. 2005

1. Introduction To MICE

Halloooo my beloved students ,

Welcome to mice (mice picture)... Uuuupppppssss no no.. it's not mice but M.I.C.E.

Do you know about MICE ?? Would you like to know more about it ?? Well let's get ready know more about it....

In this introduction you will learn:

Understand the realtionship between events nd tourism
Define different types of events
Define the event team
Understand the type of business MICE represent
Understand the need for MICE
Understand how MICE relates to the tourism and hospitality indsutry
Find out about the players within the MICE sector

What are Events?
Event tourism is the systematic planning, development and marketing of events as:
Tourist attractions
Catalysts for other developments
Image builders Event tourism strategies should also focus on a market segment consisting of those who travel to events, or who can be motivated to attend events while away from home.
Events are:
Organized occasions such asmeetings, conventions, exhibitions, special events, gala dinners etc.
A gathering for business, educational, or social purposes. (Associations often use the term to refer to a combination of educational sessions and exhibits. This can include seminars, forums, symposiums, conferences, workshops, clinics, etc)
Often composed of several different-yet-related functions
Often composed of several different-yet-related functions.
A unique blend of management, programing, setting and people.
Types of Event
There are many different types of events. We can group them into three different categories, based on their form or content:
Cultural events are activities that contribute to social and cultural life
Sporting events are tests of sporting skill through competition for the purpose of spectator entertainment and enjoyment.
Business events are meetings, incentive travel, conferences and exhibitions
Would like to know more about it, Let's watch the of event:
VIDEO
After watching video above, please look afterDiscussion Forum Sample Of Event below
Discussion Forum Sample Of Event
Yes , you are right. Thank you for your idea on the discussion. So we conclude that events are the unique blend of management, programing, setting and people. All well blend together.
Let's talk further more about Size of Event.
Sub Topic 1. Size of Event
First, let's take alook animation below about Size of Event
MEGA EVENT
Worldwide audience and exposure
Considered 'must-see' events
Significant economic and social effects
Example: Olympic Games, FIFA World Cup, USA NFL Super Bowl
Show/Hide
HALLMARK EVENTS
Held in same location every time
Become synonymous with the location
Example: Tamworth Country Music Festival, Sydney Gay Mardi Gras
Show/Hide
MAJOR EVENTS
Can attract relatively large amounts of media coverage, economic benefits and visitors
Generally 'boutique' style events with limited following
Not 'must-see' events for all people
Example: Goodwill Games, AFL Grand Final
Show/Hide
MINOR EVENTS
Often community events generated by local government
Usually have social, cultural or entertainment objectives
Example: Man from Snowy River Bush Festival in Corryong, NSW
Show/Hide
Sub Topic 2. Types of Events
There are many different types of events. We can group them into seven different categories, based on their form or content, let's check put the videos below
Sporting
Entertainment,Arts& Culture
Comercial Marketing and Promotion Events
Festivals
Family Wedding
Business Events
Conference
Meeting
Exhibition
So each type of event brings with it quite different event management problems, opportunities and challenges.
Well now let's learn more about THE MICE BUSINESS Let's carry on..
Sub Topic 3. The MICE Business
The MICE Industry Today
Take a look the video below first
Countries and cities (municipalities) emphasize heavy investment in infrastructure development to support industry development. National and local convention bureaus were set up to actively promote their countries and cities as travel destinations. There are also improved industry representation and co-ordination with the set-up of organizations such as the Professional Conference Management Association (PCMA), Meeting Professionals International (MPI) and more.
In the United States, Detroit established the first convention bureau, a government authority to promote and manage conventions, in 1896. This was followed by many other cities in the early 1900s after witnessing the benefits convention brought to the city. The International Association of Convention Bureau (IACB) was established in 1914. IACB was then reformed to become the International Association of Convention and Visitor Bureau (IACVB) in
1974. From 2004, the IACVB turned into the Destination Marketing Association International. The number of convention bureaus in 1920 was 28. Today, there are almost 600 convention and visitor bureaus in 25 countries.
Fast-Growing Segment
Europe and North America still play the leading role in the world convention and exhibition market in terms of number of events, but the convention and exhibition industry in Asia has shown stronger-than-average growth since the 1960s. The number of conventions in Asia-Pacific increased 124% from 1980 to 1996. The industry accounts for more than 39% of business trips and takes in 48% of business travelers.
The term MICE (Meetings, Incentives, Conventions and Exhibitions) represents a sector of tourism which includes business events and activities.
Travelers attending MICE activities have a purpose beyond leisure tourism, and are in fact business travelers. These business travelers are connected to different sectors of the tourism and hospitality industry through their MICE activities. (See Figure 1.) Think of business travelers who travel to a city to attend an exhibition. They will need food, drinks, shopping, entertainment, transport, accommodation and more

Then you might be curious The Reasons for MICE, why people attend MICE activities? so let's see the The Reason for MICE discussion forum below
The Reason for MICE discussion forum
Yes, you are right. The heart of MICE is communication!
Well guys, now let's talk about Meeting
What do you know about Meeting??
In general, MICE events are events and activities that involve attendees who share a common interest and gather in a place. The place for the gathering needs to be a venue arranged beforehand. The venue will provide space and facilities necessary to satisfy the needs of those who attend the gathering.
We can further explain the gatherings by their different formats:
M
=
Meetings (Corporate)
I
=
Incentives
C
=
Conventions (Association)
E
=
Exhibitions
Meetings bring people together in one place for the purposes of sharing information and discussing and solving problems. Meeting attendance can range from ten to thousands of people. During a meeting, there will usually be food and beverage served. Meeting times vary depending on the meeting type. Most of the time, meetings refer to corporate meetings which are held by companies in the following ways, let's see slide presentation below for more detail
Open www.slideshare.net
Meeting from tellstptrisakti
Next is Incentive, do you know about it?
Incentive travel is a management tool for rewarding and motivating sales representatives, dealers, distributors, production workers, support staff, and in some cases, customers. The company rewards sales representatives who reach sales targets by sending them on trips. Usually, the incentive trip will last three days, with hotel stays, tour packages and planned activities such as dinners, parties and games. The incentive travel market is mature in the U.S. and Europe, and is developing in Asia; especially in Singapore and Japan.
This slide below is explaining about Factors Behind Incentive Travel Decisions, so please look and read carefully
Open www.slideshare.net
Factors behind incentive from tellstptrisakti
Below are some video about Incentives, so let's take alook
Have you wacth those video above? if you finish watching those video you can discuss about those video in the Incentives DIscussion Forum
Incentives DIscussion Forum
Yes, you are right. It is important to recognize and understand the Factors behind incentive travel decisions. And get the overview of incentives development.
Then next We move to Convention or Conference
Similar to meetings, conventions are gatherings of people with common objectives, organized to exchange ideas, views and information of common interest to the group. An organization, usually an association, will organize a convention each year with a theme related to the organization's topic. Those interested in registering for the convention can pay the association a fee for all the sessions, discussions, food and beverage, dinners, and site visits.
The major differences between a meetings and conventions is that a convention:
Is a large event often lasting for several days and involving a social programme
Is organized by associations:
Professional and trade associations, e.g. the Dentist Association
Voluntary associations and societies
Charities
Political parties
Usually conducted once a year
Generates income for the association
A long time is spent on selecting the site of the convention
Show/Hide
Conventions are also known as conferences or congresses. Because conventions are usually held by an association, they can be organized into different levels: international, national, regional, etc. See Table below for an example of a programme
GAMBAR
Do you know Exhibitions? I do believe all of you know about it..
So let's have a little brief about it, take alook video below
Exhibitions are activities organized to show new products, services and information to people who have an interest in them, such as potential customers or buyers. The company showing their new products, the exhibitor, typically rents an area from the organizer and sets up a booth to meet with potential buyers. The buyers or the public need an invitation or a ticket to be allowed into the exhibition.
A sample floor plan for a fair
Assignment of Topic 1: Introduction To MICE Penugasan
Quiz Topic 1. Introduction To MICE Kuis

2. Organizer and Sponsorship

Halloooo my dear students ,

Welcome to Organizers and Organizersof MICE

Before we talk about the MICE, better we look the past for a while. That was historical prespective of the MICE Industri, please read the matrial below carefully

Open www.slideshare.net

Historical prespective of the mice industri from tellstptrisakti

How to organize your event (conference / convention)? for this section you can read the material below, so please read carefully

Open www.slideshare.net

How to organize your event from tellstptrisakti

Check out the Hong Kong Tourism Board (HKTB) website http://www.mehongkong.com/eng/mice/html/meeting_incentives/mi-incentive- activities.html to find out what activities can be included in an incentive trip to Hong Kong.

Sub Topic 1. Organizers
How to organize your event (conference / convention)?
To be the most outstanding convention host ever to have organized a Kiwanis International convention and for the 2015 national convention to be the most memorable, most technologically efficient and most awe-inspiring event ever to be held anywhere in the country thru use of state-of-the-art equipment and utilities.
Tourism Promotions Board (TPB)
An attached agency of DOT;
M.I.C.E. Unit provides FREE information, technical assistance and guidance to business events, and meeting planner and organizers;
Arranging site inspection trips and technical visits to help in planning and decision making;
Pre- and Post- tours; and
Airport Reception.
To oversee and direct the development of the convention industry;
Promotion of the Philippines, its suitable destinations and convention sites for international meetings and events;
Selling the idea of hosting international meetings and conventions to local associations;
Assist local associations in their bid to host events; and
Encourages and supports Professional Congress Organizers
Show/Hide
What are the frequent complaints vs. conference organizers?
Unreasonably long queue at the registration line.
Lost in getting to the venue (no signage).
Lack of transportation (airport to venue).
No greeters at the airport (no port reception).
Audio-visual equipment conked out.
Registration fee too high.
No more hotel rooms.
Food is unhealthy / too little.
Nobody to assist me on what to do next.
My room is filthy (toilet is not working).
I can't find my luggage.
Venues are too far away
Too much socials, few knowledge sessions.
Show/Hide
Role of Host Committee
Selection of Congress Chairman
Organizational Structure
Formation of the Organizing / Host Committee
The Secretariat
Honorary Chairman
Commitment and Cooperation
Show/Hide
Well know let's describe what you have to do to organize the events, take alook material below
Open www.slideshare.net
Describe what you have to do to organize the events from tellstptrisakti
Have you read the material above? if you have finish read the material you can answer some question in Discussion Forum of Themed of Event below
Discussion Forum of Themed of Event
Yes , you are right. Thank you for your idea on the discussion. Themed Event is one of the important also to create the interesting of the events.
please take a look teks spoiler before
Marketing and Advertising
Poster (get the word out)
Email / snail mail / Facebook / Twitter / Website / etc.
Guidebook (app)
Tri-media publicity
Press conferences
Flyer-ing in malls, special events
Show/Hide
Congress evaluation
Questionnaires / survey form
Show/Hide
For further detail you have to read the material below "Things to do"
Open www.slideshare.net
Things to do from tellstptrisakti
SO In summary for well organize events you can watch the video below
So let's move to another subject "Sponsorship" so take a look presentation below
PPT
Have you learn the presentation above? if you have learn it plese answer the question in the Winning The Sponsor Discussion Forum below
Winning The Sponsor Discussion Forum below
Assignment Topic 2. Organizer and Sponsorship Penugasan
Quiz Topic 2. Organizer and Sponsorship Kuis

3. Meeting and Convention Venue

Halloooo my beloved students ,

Welcome to Meeting and Convention Venues

Well let describe Venues in General

Match the venue (location) with the goals and objectives of the meeting (Who are they and why are they here?)
Complete a needs analysis.
Research and Know the physical characteristics/attributes AND the financial requirements of the venue

HOTELS

Hotels are the main suppliers of MICE and are the main beneficiaries as well. Business travellers who attend MICE events spend over 65% of their money on hotels for rooms and hotel dining while 15% is spent on other restaurants outside the hotel. Around 10% is spent on shopping and another 10% on local transportation.
Roles of Hotels
One of the most common sites for a MICE event is a hotel. Hotels can provide facilities, space and function rooms for MICE activities; accommodations, the housing of the business travellers who attend the MICE event; and food and beverage services at the event, as well as meals for travellers who stay in the hotel. Typical hotels have accommodation rooms, restaurants, ballrooms, meeting rooms, swimming pools, a business centre and more. In relation to MICE activities, a hotel plays different roles
Depending on its facilities and the size of the MICE event:
1. Accommodation and meals
When all the activities of the convention are held elsewhere
2. Accommodation, meals, seminar rooms for supplementary sessions
When the major convention is held elsewhere
3. Facilities for associated receptions, banquets and support events
When some of the convention activities are held elsewhere and delegates stay in other hotels
4. Inclusive residential conferences and meetings
All the activities related to the convention are held and delegates stay at the same hotel
Show/Hide
Types of Space
Board rooms
Ballrooms
Break-out rooms
Exhibit space
Temporary structures
Outdoor space
Prefunction space
Show/Hide
Facilities
The facilities in a hotel vary in size and set-up, ranging from a small meeting room for 10 people to a large theatre for thousands. Different types of facilities can be suitable for the different functions of a MICE event.
Accomodation
When providing housing for business travellers to stay during the MICE event, the hotel will have the following services for the delegates, the business travellers who attend the MICE event; and entourage, persons who travel with the delegates, usually the spouse, children, personal assistants, secretaries etc.
1. When delegates and their entourages stay in the same hotel where the convention activities are held:
Large hotels can take advantage by housing all related activities (in the case of a convention), including all accommodation and food and beverage services
2. When delegates and their entourages stay in other hotels where the convention activities are held, the hotel which holds the main activity should:
Provide a range of choices
Keep in close contact with other hotels and the main convention venue
3. When delegates and their entourages stay in the hotel while all the convention-related activities are held in other venues such as a convention and exhibition centre:
The hotel and main event venue must keep in close contact
Show/Hide
next information is about Types of Hotel, you can read the material below
Open www.slideshare.net
Types of hotel from tellstptrisakti
Here are some videos that you can watch, so watch carefully
Conference Centers
Specifically designed to enhance classroom-style learning.
Residential or non-residential
Specialize in small to mid-size meetings
Designed for the comfort of the meeting participant; focused on learning and teaching
Offers Complete Meeting Package - "CMP"
May comply with guidelines of the International Association of Conference Centers (IACC)
Specifically designed to enhance classroom-style learning.
Residential or non-residential
Specialize in small to mid-size meetings
Designed for comfort of meeting participant
Offers Complete Meeting Package - "CMP"
May comply with guidelines of the International Association of Conference Centers (IACC)
Attrition; fees still apply even if not attending.
Show/Hide
Retreat Facilities
Tend to be very rural
Are similar to conference centers
May be owned by religious or not-for-profit groups, families, or closely held corporations
May specialize in extracurricular activities (e.g., nature, dude ranch, spirituality)
Show/Hide
Cruise Ships
Captive audience
Variety of styles:
Incentive trips
Special interest cruises
Isolated meetings
Unique meeting space
Complete meeting package pricing
Show/Hide
Specific Use Facilities
Issues: Sharing technical equipment & reliability
Theaters
Amphitheaters
Arenas
Stadiums
Sports facilities
Nightclubs
Show/Hide
Colleges and Universities
Available mostly in summer months and at lower cost.
Quality of housing, food, and meeting space not as high as hotel or conference center.
Possibilities: College art museums, Student centers, Campus theatres, etc
Show/Hide
Next we will learn abut unsual venues, so read the material below carefully
Open www.slideshare.net
Unusual venues from tellstptrisakti
Then we move to next subject, it is EXHIBITHION
Next we will learn aboout History, so please take alook this material below
Open www.slideshare.net
History from tellstptrisakti
Why some Companies need Exhibit ????????
Branding their name in the industry
Annual presentation of product
New product rollout
Opportunities
Meet with potential and existing customers
Learn customers' needs
Meet with trade media
Learn about industry changes and trends, and competitors' products
Show/Hide
Exhibit Design Principles
Exhibit Design Principles
Selecting the right size and layout for your budget and purpose
Using proper signage, lighting, and personnel
Location of space
Considerations:
Traffic patterns
Location of entrance
Food facilities
Restrooms
Location of industry leaders
Location of competitors
Standard Booths
10' x 10' (100 sq. ft.) or multiples
Inline
Peninsula - four or more standard booths back-to-back with an aisle on three sides
Island - four or more standard booths back-to-back with an aisle on four sides
Show/Hide
Exhibit Staff
Most important part of exhibit
Staff must be trained to:
Meet and greet warmly
"Qualify" a visitor and ask the right questions
Conduct product demonstrations that focus attention on the main message
Show/Hide
Measuring Return on Investment
ROI includes expenses such as:
Space rental
Service contractor services
Personnel travel and time
Customer entertainment
Preshow mailings
Freight charges
Photography
Brochure printing and shipment
Promotional items
Training
Post-show mailings
Show/Hide
Future Trends
Lower attendance at shows, but buying power is greater.
Companies not sending multiple representatives, but only the decision makers.
Virtual tradeshows will become more popular but not replace live shows.
Exhibitors will have to be more creative in their booth design.
More shows may merge.
Show/Hide
Next we will learn about Event, in this introduction you will learn:
Understand the realtionship between events nd tourism
Define different types of events
Define the event team
What are Events?
Events are:
Organized occasions such asmeetings, conventions, exhibitions, special events, gala dinners etc.
A gathering for business, educational, or social purposes. (Associations often use the term to refer to a combination of educational sessions and exhibits. This can include seminars, forums, symposiums, conferences, workshops, clinics, etc)
Often composed of several different-yet-related functions.
A unique blend of management, programing, setting and people.
Would like to know more about it, Let's watch the of event:
Haveyou watch the video? if you have watch that video above you can participate in Event Discussion Forum below
Event Discussion Forum
Yes , you are right. Thank you for your idea on the discussion. So we conclude that events are the unique blend of management, programing, setting and people. All well blend together.
Let's talk further more about Size of Event:
Mega Events
Worldwide audience and exposure
Considered 'must-see' events
Significant economic and social effects
Example: Olympic Games, FIFA World Cup, USA NFL Super Bowl
Show/Hide
Hallmark events
Held in same location every time
Become synonymous with the location
Example: Tamworth Country Music Festival, Sydney Gay Mardi Gras
Show/Hide
Major Events
Can attract relatively large amounts of media coverage, economic benefits and visitors
Generally 'boutique' style events with limited following
Not 'must-see' events for all people
Example: Goodwill Games, AFL Grand Final
Show/Hide
Minor Events
Often community events generated by local government
Usually have social, cultural or entertainment objectives
Example: Man from Snowy River Bush Festival in Corryong, NSW
Show/Hide
Alright, let's go to the next point, it isTypes of Events.
There are many different types of events. We can group them into seven different categories, based on their form or content, so take a look the videos below
Spoting
Entertainment,Arts & Culture
Comercial Marketing and Promotion Events
Festivals
Family Wedding
Business Events
Conference
Meeting
Exhibition
So each type of event brings with it quite different event management problems, opportunities and challenges.
Well now let's learn more about THE MICE BUSINESS Let's carry on..
The MICE Industry Today
Take a look the video below first
Countries and cities (municipalities) emphasize heavy investment in infrastructure development to support industry development. National and local convention bureaus were set up to actively promote their countries and cities as travel destinations. There are also improved industry representation and co-ordination with the set-up of organizations such as the Professional Conference Management Association (PCMA), Meeting Professionals International (MPI) and more.
In the United States, Detroit established the first convention bureau, a government authority to promote and manage conventions, in 1896. This was followed by many other cities in the early 1900s after witnessing the benefits convention brought to the city. The International Association of Convention Bureau (IACB) was established in 1914. IACB was then reformed to become the International Association of Convention and Visitor Bureau (IACVB) in
1974. From 2004, the IACVB turned into the Destination Marketing Association International. The number of convention bureaus in 1920 was 28. Today, there are almost 600 convention and visitor bureaus in 25 countries.
Fast-Growing Segment
Europe and North America still play the leading role in the world convention and exhibition market in terms of number of events, but the convention and exhibition industry in Asia has shown stronger-than-average growth since the 1960s. The number of conventions in Asia-Pacific increased 124% from 1980 to 1996. The industry accounts for more than 39% of business trips and takes in 48% of business travelers.
The term MICE (Meetings, Incentives, Conventions and Exhibitions) represents a sector of tourism which includes business events and activities.
Travelers attending MICE activities have a purpose beyond leisure tourism, and are in fact business travelers. These business travelers are connected to different sectors of the tourism and hospitality industry through their MICE activities. (See Figure 1.) Think of business travelers who travel to a city to attend an exhibition. They will need food, drinks, shopping, entertainment, transport, accommodation and more

Then you might be curious The Reasons for MICE, why people attend MICE activities? so let's see the The Reason for MICE discussion forum 2 below
The Reason for MICE discussion forum 2
Yes, you are right. The heart of MICE is communication!
Well guys, now let's talk about Meeting
What do you know about Meeting??
In general, MICE events are events and activities that involve attendees who share a common interest and gather in a place. The place for the gathering needs to be a venue arranged beforehand. The venue will provide space and facilities necessary to satisfy the needs of those who attend the gathering.
We can further explain the gatherings by their different formats:
M
=
Meetings (Corporate)
I
=
Incentives
C
=
Conventions (Association)
E
=
Exhibitions
Meetings bring people together in one place for the purposes of sharing information and discussing and solving problems. Meeting attendance can range from ten to thousands of people. During a meeting, there will usually be food and beverage served. Meeting times vary depending on the meeting type. Most of the time, meetings refer to corporate meetings which are held by companies in the following ways, let's see slide presentation below for more detail
Open www.slideshare.net
Meeting from tellstptrisakti
Next is Incentive, do you know about it?
Incentive travel is a management tool for rewarding and motivating sales representatives, dealers, distributors, production workers, support staff, and in some cases, customers. The company rewards sales representatives who reach sales targets by sending them on trips. Usually, the incentive trip will last three days, with hotel stays, tour packages and planned activities such as dinners, parties and games. The incentive travel market is mature in the U.S. and Europe, and is developing in Asia; especially in Singapore and Japan.
This slide below is explaining about Factors Behind Incentive Travel Decisions, so please look and read carefully
Open www.slideshare.net
Factors behind incentive from tellstptrisakti
Below are some video about Incentives, so let's take alook
Have you wacth those video above? if you finish watching those video you can discuss about those video in the Incentives DIscussion Forum 2
Incentives DIscussion Forum 2
Mice activites Berkas
diagram pie Berkas
Yes, you are right. It is important to recognize and understand the Factors behind incentive travel decisions. And get the overview of incentives development.
Then next We move to Convention or Conference
Similar to meetings, conventions are gatherings of people with common objectives, organized to exchange ideas, views and information of common interest to the group. An organization, usually an association, will organize a convention each year with a theme related to the organization's topic. Those interested in registering for the convention can pay the association a fee for all the sessions, discussions, food and beverage, dinners, and site visits.
The major differences between a meetings and conventions is that a convention:
Is a large event often lasting for several days and involving a social programme
Is organized by associations:
Professional and trade associations, e.g. the Dentist Association
Voluntary associations and societies
Charities
Political parties
Usually conducted once a year
Generates income for the association
A long time is spent on selecting the site of the convention
Show/Hide
Conventions are also known as conferences or congresses. Because conventions are usually held by an association, they can be organized into different levels: international, national, regional, etc. See Table below for an example of a programme
Do you know Exhibitions? I do believe all of you know about it..
So let's have a little brief about it, take alook video below
Exhibitions are activities organized to show new products, services and information to people who have an interest in them, such as potential customers or buyers. The company showing their new products, the exhibitor, typically rents an area from the organizer and sets up a booth to meet with potential buyers. The buyers or the public need an invitation or a ticket to be allowed into the exhibition.
A sample floor plan for a fair
Assignment Topic 3. Meeting and Convention Venue Penugasan

4. Service Contractor & destination Management Companies

Helloooo my dear students

How are you today ? Hope you are fine and keep motivated to learn more about MICE.

Well now let's start with the new subject "SERVICE CONTRACTOR"

Have you ever heard the service contractor.. well it is not the property contractor as usual..

It's about event Service Contractor...

What is Service Contractor ?

Service Contractor
- Anyone who provides a product or service for the exhibitors or show management during the actual show or conference
- Historically referred to as "decorators"s
- Involved in every aspect of the show from move-in to running the show, to teardown and move-out

Show/Hide

What is the different with the General Service Contractor.. well it is:

Also called the Official Show Contractor or Exposition Services Contractor
Hired by event management and exhibitors
General duties include:
- Installing and dismantling
- Creating and hanging signage and banners
- Laying carpet
- Providing booth/stand furniture
Material Handling, or "Drayage."
- Delivery of exhibit materials from the dock to an assigned exhibit space, removing empty crates, returning crates at the end of the event for re-crating, and delivering materials back to dock for carrier loading.
- Drayage charge - the cost of moving exhibit materials within the hall, based on weight. Charge calculated in 100 pound units (or hundredweight, abbreviated cwt). Usually a minimum.
- Drayage form - form for exhibitor requesting handling of materials.
Most important services offered is to hire and manage labor:
- They have standing contracts with unions and tradespeople.
- They know how to hire enough labor to move a show in and out based on its requirements.
- They move the freight in and out of the facility.
- They manage the flow of trucks in and out.
- They oversee the storage of crates and boxes.

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Then what are the Specialtyies Service Contractor ?

For more details, let's have a look the videos below!

Ok, did you understand the videos above? if so, you can read the elaboration below.

Open www.slideshare.net

For furhter, there are some Specialty Service Contractor you need to know. For more details please read this content.

Now, why did the Exhibitor Appoint Service Contractors?here are the reasons:

Work specifically with the exhibiting company through the year
- In the areas of:
  - Installation and dismantle
  - Dcor
  - Exhibit design and storage
Same duties as specialty contractor but only for a specific exhibitor, not the show manager
Exclusives services - those that can only be provided by an official service contractor appointed by show management
Many facilities have very specific guidelines rewarding the use of EACs

Show/Hide

Relationships Between Contractor and Event Organizers:

Show Organizers hire the General Service Contractor
- Hiring process begins with Request for Proposal (RFP)
Partnership develops as show planning progresses
General Service Contractor suggests marketing themes, design layout, floor plans, color schemes
General Service Contractor and Show Organizers select specialty service contractors
Maintain history of show development, production, and exhibitor needs

Show/Hide

Where are the Resources in the Service Contractor Industry come from ?

Canadian Association of Exposition Management (CAEM)
Exhibit Display Producers Association (EDPA)
Exhibition Services and Contractors Association (ESCA)
Exhibitor Appointed Contractors Association (EACA)
International Association for Exhibition Management (IAEM)
National Association of Consumer Shows (NACS)

Show/Hide

HOW IT ALL WORKS

Well my students now let's we move to one subject :Destination Management Companies (DMCs)

What is Destination Management Companies (DMCs) ?

Introduction

A DMC is a professional management company specializing in the design and implementation of events, activities, tours, staffing, and transportation utilizing extensive local knowledge, expertise, and resources.

A DMC offers, but is not limited to, guest tours, special events within the meeting, VIP amenities, transportation, staffing for conferences, entertainment, dcor, on-site registration, and housing.

DMCs work cooperatively with airlines, hotels, resorts, convention centers, alternative venues, and transportation companies.

DMCs refer to the entire activities and services for a client as a "program."

DMCs are also an important element in incentive travel.

Destination Management Companies (DMCs)

Primarily found in North America, DMCs are similar to PCOs in that they provide services to in-bound MICE professionals. They differ in their types of services by their more social-oriented services -- they enable meeting attendees to "experience" the unique attributes of a particular city or region.

DMC's vs. DMO's

DMO's work with interests of community and private companies that provide services.

DMC's get leads on new accounts from planners that have gone through a DMO.

Two or more DMC's provide proposals.

Responding to clients RFP's take considerable time.

Now, for more details elaboration about DMC's please read the content below!

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Dmo vc dmc from tellstptrisakti

5. Special Event Management & Planning MICE Gathering

Halloooo my dear students

How are you today ? Hope you are fine and keep motivated to learn more about MICE. Well now let's start with the new subject "Special Events Management". What is Special Events Management? Here the ddefinitions relating to Special Events

Special Event - A one-time event that is staged for the purpose of celebration; a unique activity.
Special Events Company - A company that may contract to put on an entire event or parts of one.
Special Events Production Company - May present special effects and theatrical acts, may hire speakers as part of their contract.

MICE PLANNING
Please read carefully the material below, it's about MICE PLANNING
Open www.slideshare.net
Mice planning from tellstptrisakti
Merchandising & Promotion of Special Events
Promotional Mix Models
Advertising
Direct Marketing
Interactive/Internet Marketing
Sales Promotion
Publicity/Public Relations
Personal Selling
Distinctive Roles of Promotion Mix Models
Advertising - Any paid form of non-personal communication about an event.
Direct Marketing - A form of advertising that communicates "directly" with target customer with intent of generating a response.
Sales Promotion - Marketing activities that provide value or incentive with the intention of stimulating sales.
Publicity
Not directly paid for, nor has an identified sponsor.
Social Media
Viral marketing
Facebook
Blogging
Linked In
Ning
Twitter
Public Relations
Purpose is to systematically plan and distribute information in an attempt to control or manage the image or publicity.
Personal Selling
Person-to-person attempt to persuade
Show/Hide
Sponsorships for Special Events
Provide funds or "in-kind" contributions and receive consideration in the form of logo usage and identity with the event.
Help underwrite and defray costs
Act as strong marketing tool
Reasons why sponsorships are growing:
Economic changes
Ability to target market segments
Ability to measure results
Fragmentation of media
Growth of diverse population segments
Show/Hide
Media Coverage for Special Events
Generating media coverage (television, radio, print) is the most effective way to attract attendance
Understand what makes for good TV, radio, or print and what does not
The biggest way to get coverage is through publicity - "free" promotions offer credibility that advertising cannot
Show/Hide
Working with the Media
Schedule earlier in the day to make evening news
Friday is best day of the week - slower news day
Saturday and Sunday may be limited due to smaller news crew
Provide Advance notice:
Three days via press release - phone follow-up
Seven days for interviews
Show/Hide
Understanding The Target Market
Know the customer/consumer
Know the consumer's options and choices
Higher costs
Higher quality
Define the audience
Direct planning, program, schedule, and expenditures toward that group
Demonstrate the positive economic impact
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Preparing for the Special Event
Secure a venue
Obtain permits
Parade, liquor, sanitation, sales, fire safety
Involve government agencies
Use of space, health department, security, and police
Work in person as much as possible
Involve the Health Department if food / beverage
Meet all parties in person
Secure all vendors and suppliers
Recognize complexities of dealing with public sector
Recognize logistics community must contend with such as road closures.
Set up a security plan
Secure liability insurance
Determine ticket prices and sales distribution
Determine ticket sale distribution
Developing other basic business support functions
Develop Basic Business Support Functions
Financial Accounting Systems
General ledger, accounts payable and receivable, reporting and payroll
Human Resource Support - paid and volunteer
Recruiting, personnel records, job classifications/descriptions
Accommodations
Talent, media, officials, support staff, audience/guests
Registration and Ticketing
Scoring and Results
Show/Hide
The Special Event Budget
We will learn about The Special Event Budget, so please read the material beolow carefully
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The special event budget from tellstptrisakti
Well my students now let's take a ride to subject"Planning and Producing MICE Gatherings" please read the presentation below
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Planning mice gathering from tellstptrisakti
Discussion Forum Planning MICE Gathering
Assignment Special Event Management & Planning MICE Gathering Penugasan

6. FOOD AND BEVERAGE

FOOD and BEVERAGE OPERATIONS

Halloooo my beloved students..

Let's talk about FOOD and BEVERAGE OPERATIONS

The event coordinator had been working with the chairperson of a fund- raising committee to design an elegant gala event to attract new sponsors and donors for a charity organization. The chairperson was adamant about using a new restaurant, at which she had dined, to do the catering because it was "the talk of the town." The restaurant, however, had never catered an off-premise event before. Despite the event coordinator's ad- vice to secure proposals from numerous caterers, the committee acqui- esced to the chairperson. Later, the event coordinator overheard two guests discussing the dinner. "Oh well, the average person has more than 40,000 meals in a lifetime. I can live without this one, and I can live without supporting this organization as well."

Food and beverages may be an integral or tangential component of an event, but they are the primary focus of many events. They can make or break an event, or, as illustrated earlier, if not elected properly, can fail to fulfill the aspirations of an event. The professional event coordinator must understand the function of food and beverage within the purpose of the event in order to meet and exceed expectations while fulfilling the nutritional needs and preferences of those being served. From a chocolate extravaganza as a fund-raising event, to candied apples at a harvest festival, gourmet box lunches for a sightseeing tour, or a seven- course banquet honoring a visiting head of state, the right food service can facilitate the achievement of an event's goals and objectives

Now you can read the next content from this topic. Undersatnding the presentation about Food and Beverage below.
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Food and beverage operation from tellstptrisakti
Well after you see the function of food service, you might wondering some Questions to Ask about Food & Beverage Functions, here some of them:
Pesan-pesan yang penting untuk disampaikan kepada keluarga pasien TB adalah:
Who will I work with planning the event?
Who will be on site during the event?
When can I expect your written proposal?
What is your policy regarding deposits and cancellations?
When is the final payment due?
Are there other charges for setup, delivery, overtime, etc?
Do you take credit cards? Do you take personal checks?
When must I give you my final guarantee?
What percentage is overset above the guarantee?
What is the sales tax, and what are your gratuity and/or service charge policies?
What are the chef's best menu items?
What are your portion sizes?
Will wine be poured by the staff or placed on the tables?
How many staff will be working the event?
What are your substitution policies for vegetarian plates and special meals?
Could you pass wine or champagne as guests arrive?
How many bartenders will be used during the cocktail hour?
Do you provide table numbers?.
What size tables do you have?
What are the options for linen, chair covers, china, stemware, flatware, and charger plates?
What decorations do you provide for tables, buffets, and food stations?
Are you ADA compliant?
Can you provide a podium, mike, and overhead projector?
How many staff will be working the event?
What are your substitution policies for vegetarian plates and special meals?
Could you pass wine or champagne as guests arrive?
How many bartenders will be used during the cocktail hour?
Do you provide table numbers?
What size tables do you have?
What are the options for linen, chair covers, china, stemware, flatware, and charger plates?
What decorations do you provide for tables, buffets, and food stations?
Are you ADA compliant?
Can you provide a podium, mike, and overhead projector?
Show/Hide
Now, after you finish read question to ask about Food and Beverage above, now you can read next topic Catered Event in slide below
(PPT)Then if those questions curious us, here the Catered Events:
Catered Events - Types
1. On Premise
Facility with permanent kitchen and function rooms
Location: hotel, restaurant, convention center
Permanent furniture and equipment
Conference Center
Complete Meeting Package (CMP) includes:
All meals, guest rooms, and AV included in one price per person
Continual breaks
Cafeteria-style service
Special private banquets upon request
Convention Centers and Stadiums
Concession sands
Foodservice generally contracted out
Often have exclusive contracts
Restaurants
Special event catering
Show/Hide
2. Off Premise
Transports food (prepared or to prepare on-site)
Location: tents, museums, parks, attractions
Equipment and furniture rentals
Contract through RFP process
Outsourced
Destination Management Companies (DMC)
Local company, knows local: venues, caterers, suppliers
A one-stop shop for the planner
Challenges
Transportation
Additional costs - additional coordination
Weather
Always a challenge
Back-up plans required
Show/Hide
Now, after you see the Cetered Events-Types above, now you can read next topic Types of Functions in slide below
Open www.slideshare.net
Types of function from tellstptrisakti
Well my dear students, Let's have some discussion about type of function and please describe it based on your opinion.
Discussion Types of Functions 1 Forum
Discussion Types of Functions 2 Forum
Assignment Food and Beverage Penugasan
QUIS Food and Beverage Kuis

7. Legal Issues in MICE Industry & Technology and Meeting Professional

Chapter 7 Organizer and Sponsors

Description

This course provides information and insights about event and sponsoring management. It focuses on modern techniques, especially those using the internet and/or used by web companies.
This chapter consist of :
1. The context of event management & sponsoring
2. Main types of events
3. Marketing events
4. Event management and PR operations
5. Event management in an international environment
6. Sponsorship and the economic impact of events for the stakeholders (destinations, brands, etc.)

Chapter 8 MICE Stake Holder and Associations

Description

A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the community from which the business draws its resources.

This chapter consist of :

1. To understand what an event stakeholder is and the role each plays in the event
2. Appreciate the potential benefits and problems of stakeholder involvement
3. Know event sponsorship strategy
4. Examine ways of communicating effectively with stakeholders
5. How to work with stakeholders during event shutdown phase

Organizer and sponsors
Organizer and sponsors Berkas
Assignment 1
Assignment 1 Penugasan
Discussion Forum
Quiz Kuis
MICE Stakeholder and Associations
Chapter 8 Event Stakeholders and Partnerships URL
Chapter 9 Integrated Marketing Communications in Event Management URL
Assignment 2
assignment 2 Penugasan
Discussion Forum
Quiz Kuis

8. International Issues in MEEC

International Issues in MEEC

Where MICE Event Management is Heading

Understand the specific purpose behind every meeting and event
Design every aspect of a meeting or event to reflect and respect the participants' varying learning styles and requirements
Maximize participants' pre-event and on-site experience to stimulate their interest in learning
Organize venues and deliver services in ways that better meet the strategic and educational objectives behind an event

First, Let's start with ...

MEEC Varies Around the Globe

How MEEC Varies Around the Globe. Take a look in the picture below.

Europe

Root of the trade fair industry

Focal point of international trade fairs and trade exhibitions

Two Reasons:

Location (Crossroads of the world and Transportation network)
Industrial base

Germany

$10.5 billion annual
165,000 exhibitors in 133 international events each year
40% of exhibitors are non-European
Hannover Fair, CeBIT, Domotex, Frankfurt Book Fair, Biotechnology

Italy

Milan - fashion trade fairs
Rome

United Kingdom

1,800 exhibitions (2001)
17.3 million visitors
450 venues (Birmingham Spring Fair, World Travel market, Furniture Show, Birmingham Fall fair, Security Solutions)

Others Country in Europe

The Netherlands and Belgium
Eastern Europe
Positive impact of the European Union

After you understand withMEEC Varies Around the Globe, let's continue with ...

Ownership, Sponsorship & Management Models
Take a look in the picture below.
After you understand withOwnership, Sponsorship & Management Models, let's continue with ...
Presentasi
International MEEC Considerations
Trade Fair Certification
After you understand about Trade Fair Certification, let's continue with the assignment and quiz below.
Assignment International Issues in MEEC Penugasan
Quiz International Issues in MICE Kuis

21 Desember - 27 Desember

Tidak tersedia

28 Desember - 3 Januari

Tidak tersedia

4 Januari - 10 Januari

Tidak tersedia

11 Januari - 17 Januari

Tidak tersedia

18 Januari - 24 Januari

Tidak tersedia

25 Januari - 31 Januari

Tidak tersedia

1 Februari - 7 Februari

Tidak tersedia

8 Februari - 14 Februari

Tidak tersedia

Ringkasan Mingguan

Umum

1. Introduction To MICE

Sub Topic 1. Size of Event

Sub Topic 2. Types of Events

Sub Topic 3. The MICE Business

2. Organizer and Sponsorship

Sub Topic 1. Organizers

3. Meeting and Convention Venue

4. Service Contractor & destination Management Companies

5. Special Event Management & Planning MICE Gathering

6. FOOD AND BEVERAGE

7. Legal Issues in MICE Industry & Technology and Meeting Professional

8. International Issues in MEEC

21 Desember - 27 Desember

28 Desember - 3 Januari

4 Januari - 10 Januari

11 Januari - 17 Januari

18 Januari - 24 Januari

25 Januari - 31 Januari

1 Februari - 7 Februari

8 Februari - 14 Februari

Contact

Spada Indonesia

M	=	Meetings (Corporate)
I	=	Incentives
C	=	Conventions (Association)
E	=	Exhibitions