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PERILAKU KONSUMEN
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ILMU EKONOMI
ILMU MANAJEMEN
Manajemen
BM62G3
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Course sections
General
01. Perilaku Konsumen dan Strategi Pemasaran
02. Variasi Lintas Budaya Dalam Perilaku Konsumen
03. Pengaruh Kelompok pada Perilaku Konsumen
04. Persepsi
05. Pembelajaran, Memori, dan Positioning Produk
06. Motivasi, Kepribadian, dan Emosi
07. Attitudes and Influencing Attitudes
08. Konsep diri dan Gaya hidup
09. Proses Keputusan Konsumen: Pengaruh Situasional
10. Proses Keputusan Konsumen: Pengenalan Masalah
11. Proses Keputusan Konsumen: Pencarian Informasi
12. Proses Keputusan Konsumen: Evaluasi dan Pemilihan Alternatif
13. Proses Keputusan Konsumen: Pemilihan Outlet dan Pembelian
14. Proses Keputusan Konsumen: Proses Pasca Pembelian, Kepuasan dan Komitmen Konsumen